Adlabs rechristened as Big Cinemas

The Reliance Anil Dhirubhai Ambani Group (R-ADAG) in a motivation to bring wholesome entertainment under one group ‘Big’ has rechristened their multiplex chain Adlabs cinemas as Big cinemas. The chain of entertainment under Reliance group comprises of Big movies, Big Flix, Big FM, Big Music, Big Tv following which the new name has been changed for their cinemas. The new brand name has come into effect from October 28, from the eve of Diwali. Adlabs Films chief executive, Anil Arjun announcing the news said, “Adlabs brand has been changed into Big Cinemas and the new brand's signage, collaterals and promotional materials, designed by Singapore's Bonsey Design will reflect the vibrancy of BIG Cinemas shortly.” He added that it is done in line with R-ADAG's aim to create one consumer entertainment brand, BIG.